Sports lodge concept introduces new cocktails, shots, and zero-proof options while keeping guest favorites front and center
Dallas, TX (RestaurantNews.com) Twin Hospitality Group Inc. parent company of Twin Peaks, has rolled out new additions to its bar menu introducing fresh cocktails, shots, and expanded zero-proof options, all at a great value.
The new drinks debut alongside the brand’s existing lineup of fan favorites, including Margaritas, Old Fashioneds, select barrel-aged spirits, beers brewed in-house at Twin Peaks Brewing Co. in Irving, Texas, and its signature 29° draft beer served in frosted mugs.
The additions build on Twin Peaks’ core strengths of ice-cold beer, craveable cocktails, and a lodge experience where made-from-scratch food, sports, and community come together. Aligning with broader consumer trends, Twin Peaks is committed to delivering taste, value, and flexibility for its guests.
“We focused on introducing new drinks that feel fresh, fun and approachable while staying true to what our guests already love about Twin Peaks,” said Melissa Fry, Chief Marketing Officer of Twin Peaks. “The goal is to make sure everyone at the table can find something that fits the moment.”
The latest additions strike a balance between familiarity and innovation, blending classic cocktails and crowd-pleasing formats with fruit-forward flavor profiles inspired by fast-growing trends. Watermelon, blackberry, blood orange, pineapple, and peach are featured across new shots, cocktails, and canned offerings.
New bar additions include:
- Signature cocktails such as the Jameson Orange Crush, Jack Blackberry Lemonade, Lalo Blood Orange, and Spicy White Peach Paloma
- Shots featuring options like Ole Smoky Salty Watermelon, Tito’s White Tea and the Blackberry Vegas Bomb
- All-day value offerings such as Red Bull & Vodka and the Non-Alcoholic Strawberry Pineapple Fizz
- A selection of canned beverages, including non-alcoholic drinks, cocktails and the new Peach Red Bull
Twin Peaks continues to expand its zero-proof offerings, welcoming Michelob ULTRA Zero to the lineup alongside Heineken 0.0 and Athletic Run Wild IPA Non-Alcoholic. The refresh also adds the Strawberry Pineapple Fizz, a non-alcoholic mocktail that joins the guest-favorite Passion Fruit Splash.
“We’re seeing interest in zero-proof choices year-round, not just during moments like Dry January and Sober October,” Fry said. “It’s about inclusivity and making sure every guest feels considered.”
The new bar menu will be available across both corporate and franchised Twin Peaks locations.
For more information, visit TwinPeaksRestaurant.com.
About Twin Peaks
Founded in 2005 in the Dallas suburb of Lewisville, Twin Peaks has grown to 115 locations in the U.S. and Mexico. Known as the ultimate sports lodge, Twin Peaks delivers a one-of-a-kind experience with made-from-scratch food, the coldest 29° beer in the game, and wall-to-wall TVs showcasing every major sporting event. From the moment guests walk in, they’re welcomed by friendly Twin Peaks Girls and a lively atmosphere built for sports fans. With a menu featuring scratch-made favorites like smashed, seared-to-order burgers, in-house smoked brisket, and signature wings, Twin Peaks offers something for every appetite. For more information, visit TwinPeaksRestaurant.com.
Twin Hospitality Group Inc.
Twin Hospitality Group Inc. (OTCMKTS: TWNPQ) is a restaurant company that strategically develops and operates specialty casual dining restaurant concepts with a goal to redefine the casual dining category with its experiential driven brands. For more information, visit ir.TwinPeaksRestaurant.com.
Contact:
Betsy DeMik
Champion
972-930-9933
bdemik@championmgt.com
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